Case Study: CUCKOO International (M) Sdn Bhd CUCKOO International (MAL) Sdn Bhd (CUCKOO International) is known for introducing the well-established South Korean Home Appliance brand to Malaysians. Since then, CUCKOO International diversified and grew to be a Healthy Home Creator, aimed at improving the quality of living through Beyond Standards products and services. Introduction Established in …
Case Study:Media Prima Media Prima was established in 2003 and has grown to become Malaysia’s leading fully-integrated media group. With a complete repertoire of media-related businesses including in Television, Print, Radio, Out-of-Home, as well as Content and Digital Media, Media Prima, which is listed on the Main Board of Bursa Malaysia, is also one of …
Case Study:Duopharma Biotech Duopharma Biotech Berhad is an investment holding company that manufactures pharmaceuticals. Founded in 1979 and is based in Malaysia. The Company develops, manufactures & markets generic & over-the-counter pharmaceutical products. The Company’s segment is engaged in manufacturing and distribution of pharmaceutical products. Introduction Kim Teck Cheong (KTC) is one of the largest …
Case Study: Eco-Shop Marketing Sdn Bhd Eco-Shop Marketing Sdn Bhd is an everyday brand to every household in Malaysia. The company engaged in the business of retailing of groceries and general consumer goods. Their mission is to be the RM2.10 shop in everyone’s neighborhood and to make everyone’s life easier. Introduction Kim Teck Cheong (KTC) …